Monday, November 9, 2009

20091109 - IBM Media Event

Today we had our first IBM Media Event for the Ahmedabad press. To be honest I had expected it to be a lot more exiting, but all in all it was an interesting experience.

After the necessary introductions and photoshoots, the presentations started. First the NGOs got time to speak about their organization and their projects. Vishnu (our client) explained the goals of Ashoka, the new housing project of Ashoka and told the press what excellent work the IBM Team (that is us...) did for Ashoka´s ´Incremental housing for the urban poor´-project. As Vishnu is a very gifted and speaker and charismatic person, this speach went very well.


Next on the agenda was our IBM Team presentation. Our presentation was split into two parts:

  • professional experiences (about our projects and the remarkable things we noticed while performing our daily jobs)
  • personal experiences (about the remarkable things we did and noticed outside our daily jobs, e.g. enormous amount of people continuously connected, our team trips, etc.)

Finally, the press was allowed to ask us some questions (spontaneous, uncensured). What disappointed me most was that the press only asked questions about the TDD project (eco-tourism in rural areas). I think that the Ashoka project is at least as important and social relevant. But I guess the issues in the rural areas are currently the hottest political issues in Ahmedabad...



All in all, the result was good. 4 newspapers have written about the IBM CSC activities in Ahmedabad. The links are below.
  • Business Standard (also shortly mentions the Ashoka project)
  • India Express:
The second page of this India Express article addresses the project I am working on (incremental housing in slums)
  • Times of India
  • Ahmedabad Mirror

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